Online Journalism: Fall 2010

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Lecture Links 11-19-10

Quick Review: PageRank
How Google Works
Page Rank Checker
Sites with the Page Rank of 10

Writing for the Web
Writing Persuasive Content

Search Engine Optimization
The Basics of Search Engine Optimization
Writing for Search Engine Optimization
Creating the Curious/Known combo headline
An excellent critique of the SEO “industry”

WordPress SEO plugin

Calls to Action
Creating effective calls to action
37Signals tests calls to action

Flickr’s clear calls to action
37 Signals answers basic questions fast
Culinary Culture makes the sale

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