Online Journalism: Fall 2010

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Call To Action Reports!

Please put your Calls to Action in the comments of this post.

To review: 3 main calls to action, written 3 ways.
3 secondary calls to action, written 2 ways.

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Filed under: Homework

3 Responses

  1. Samantha Blattner says:

    Call To Action Report:
    Main Call to Actions
    1. Food Page Call To Action – Restaurants and Recipes
    – Two large buttons: one that simply says “Find A Restaurant” and the other saying “Recipe Swap.” They’ll be large and prominent, and the only information on the page so users will be urged to move from the food page to our main restaurant and recipes pages.
    – Two buttons/banners that contain an image and text. The recipe banner will show an image of a dish with the label “Recipes” along the bottom. The second banner will contain an image of silverware with the label “Restaurants.” We will also include a small line of text separate from the banners that briefly summarizes the different sections under the category of Food.
    – A small blurb about the restaurant and recipe sections – something along the lines of “Find gluten-free restaurants in your area or stay at home and cook with these gluten-free recipe ideas!” followed by two smaller buttons linking to the respective pages.

    2. Amazon Shop
    – On the homepage we will promote our Amazon store by featuring gluten-free items (food, cookbooks, merchandise) for sale in the boxed advertising space to right of our featured content. This advertisement would link to the Amazon store section of our website.
    – In addition to an advertising box, we would also feature weekly editorial picks from our Amazon store. An example of this would be “Our Top 5 Gluten- Free Cookbooks” feature or “Our 5 Favorite Gluten-Free Beer Picks” that would link to our Amazon store page.
    – On the Amazon page itself we will have little wheat symbols placed on our favorite items. A banner at the top of the Amazon page will denote that the wheat symbol appears above “Items We Love.”

    3. Gluten-Free Coupons
    – We will have a Coupons & Deals section that features weekly discounts or deals from gluten-free partners. On this page we will have one large coupon image displaying the details of the discount. It will be a large and simplistic design with little text.
    – In a box to the right of the page, we may feature an interactive calendar with the previous week’s discount as well as upcoming deals when possible.
    – Instead of weekly discounts – we may choose to offer around four discounts per month. These separate discounts would be displayed as four boxes with a brief of the deal. When you click on each box, a large coupon with more detail will appear above with the option of printing.

    Secondary Call to Actions (written 2 ways)
    1. Resource Page
    -One way that we will get people to connect to our resource page is by featuring content from our collaborators on other gluten free sites we support. Also, in a similar style to the food page, our resource page calls to action will contain three large buttons containing the words, “blog roll,” “resources,” and “nutritionist info.” Through these two portals users will be directed to the three sub categories of the resource page.
    -Another way for our users to interact with our resources is with our New to Gluten Free page. This will be located under the subcategories of the rProxy-Connection: keep-alive
    Cache-Control: max-age=0

    ource page as a button. Also, on our homepage we will have a link to this resource so that those who are new to living a gluten free lifestyle will be able to quickly utilize our resource page and then expand to the rest of our site.

    2. Recipe Swap
    – We are going to create a Facebook page where people can share their favorite recipes with one another.. In order to make people click on the Facebook page, we will utilize Facebook widgets within our site. Under the recipe page their will be a link to Facebook page and a clear disclaimer that all recipes are submitted through users, and while we sponsor the page, they are not created by the editorial staff.
    – We could have an advertisement for the recipe swap on our homepage so that people will be able to see it. Users who never make it far enough into the site to find our recipe page will be able to access it from the homepage. Furthermore, users without Facebook would be able to use the link to view recipes.

    3. Blog Roll
    – We will feature a blogger or specific blog post on our homepage that seems fitting for the time (i.e. holiday related, etc). This can generate traffic to our site through that particular featured blog, which will hopefully link back to us. Also, our call to action to access the blog subcategory, linking out to blogs we like, would be a link on the featured blog’s title, redericting users to the page.
    – We will arrange our blog roll into sections, making it easier for users to navigate. A banner at the top of the page would list our categories, which would include new bloggers, local bloggers and blogs run by experts.

  2. Frank says:

    Major Call #1
    The Map
    The most obvious call to action is the centerpiece of our site. One way to present it is to have it just sitting on the homepage, in full view. This way there’s no possible chance to miss it.
    Another option (which is what we’re leaning towards currently) is a button at the top of the site that will bring users to a separate page that the map resides in itself.
    Similar to the second idea, we could instead have a smaller form of the map on a side bar that will stay stationary when the user scrolls the page. This way it is always visible, but not in their face, and when the whim strikes them they can click on it to link to the map’s “home page,” where a larger version will be viewable.

    Major Call #2
    The Contributions
    A prominent button on the top, next to the other page tabs, that will bring up an email link. It allows people to send pictures and text, along with their name, so we can post it to the gallery page and give them proper credit.
    If the person doesn’t have a photo, they can tell us the street corner the sign is located at, and we can take a picture and post it ourselves, but still give them credit for the find. To make this function easy and practical we could set up a twitter profile that users can post to.
    We could even encourage users to write their own stories. And once again of course, full credit will always be given.

    Major Call #3
    The Features
    We want the feature stories to be a major draw. We could have the stories set up on a regular blog format, where the most recent story is up top, and everything previously posted below it.
    Another format could be having the features on their own page, which would become a necessity if we decide to have the map take up the whole homepage. This separate page could still use the blog format, or it could be set up more like an archive, with a headline link that would take people directly to the story. It wouldn’t look as cool, but it would feel more organized

    Minor Call #1
    Networking
    An option is trying to join other groups involved in similar projects, and have a list of links to their site, and asking them to kindly return the favor. This way we’re kind of getting our name out there.
    Another path to possibly take is to work with businesses or the city itself. Since many of these signs are affiliated with businesses or former members of the city government, maybe they’d be willing to advertise our site for featuring something about them

    Minor Call #2
    Sponsorships
    The board panel we presented to mentioned that nonprofit groups may be interested in sponsoring our project. We can contact them to see if they’re in.
    Another option we’ve thrown around is that the tourism board may be interested in us since these signs end up highlighting cool little stories about Chicago’s history.

    Minor Call #3
    Responses
    We want a bit of a community to evolve out of the site. To aid this we will allow the option to leave comments on a story. It will probably be just a button directly under the story, with the comments listed below the comment box.
    We also want the sources for our features to comment back. To accomplish this we’ll send an email to them with the address to our site, or we can even just hand them a hard copy in person. This way, now that they can SEE they’re being included, they may wish to respond and actively take part.

  3. Chicago Garden Buzz

    #1 For Chicago Garden Buzz the whole idea is for people to share their personal gardens on a site. So for our calls to action we will have a subscribe button as a major. Subscribe is active urgent language and people will be drawn to it. The ways we will promote subscribe is by placement and color. One way is to have the word subscribe in bold and placed in the center column towards the top. We could lure our users in by offering a little extra. We could send an assortment of seeds if you subscribe with us and have it in bold at the top of the home page. We could also say at the top, “Are you new to our garden?” And put subscribe to us. We could also write, “Do you want to know what all the Buzz is about”, in bold before the subscribe button. When the user logs in, all they would need to do to subscribe is their username, their password, and their email. The easier it is the more likely it is people will take the time to fill it out.
    #2 The second call to action would be to email us and send us their stories and pictures by using a share button. So placing it towards the top in bold and making it colorful would draw the eye. We could put the text, “Does your garden have a story.” Or we could write “share your garden with your city.” And the third idea of text to draw in the user could say “Be a part of the garden buzz.” And when the user clicks on it an email to the editor will pop up and they will be able to send in their story, with pictures and contact information. Much like flicker does the share button will be very prominent.
    #3 Our third major call to action would be to share our site on twitter. Through social media people would hear about our site. We will have a twitter page prominent on our home page that would have text that says “Share your garden tips.” Another way is to have text that reads “Got a question about gardening? Ask other gardeners.” One last way to draw attention to join our page on twitter is to say “where does your garden stack up.”
    Secondary Calls to Action
    #1 We will have a response button. Since this is a site for the people we want to know what they are thinking. This will give us ideas on how to alter the site and make it more user friendly. We have already branched out to our audience and we took their feedback and set up our site that way, but there is always more you can do. One way is to have text that says “tell us what you think.” Or “You think you can do better.” This will lure the users in and they can easily give us feedback on stories and format much like the Trib Nation does.
    #2 The Garden Writes are the text and personal story portion of our site. We want people to read them so they can get ideas on their garden and we can give a voice to the people. We can have the garden writes as a main tab, or another way we can promote that section is by the way we write the stories. Good journalism and well written stories will keep the users coming back to read more, also we will have a profile of the week that will be on the home page, but when you click on it, it will bring you to garden writes.
    #3 Another aspect of our site is the start your own garden. We will supply videos for people to look at for ideas. People are very visual and we can have an option to send your own videos. If anyone on the site has ideas or little tips they would like to share; besides on the twitter page they can provide videos. We will have a button on the Start Your Own Garden Page that says “Got any tips send us a video.” Or we could say “Show us how you garden.” This will be a place to send the editors a video that we will then look over and see if we can put It on our website.

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